Data Analytics

As of 2014, the McKinsey Analytics Award is offered to the best UGent HIR/Data Analytics Student!

Follow us on Twitter: @HIR_ME, @dirkvandenpoel, @BigData_UGent and @UGentDA

Data Analytics is an elective part of the two-year master program of Business Engineering at Ghent University. It offers five in-depth courses about predictive and prescriptive analytics and Big Data topics in English covering data-mining techniques. More specifically, the study mainly focuses on: Hadoop/Big Data/Spark, Analytical Customer Relationship Management/customer intelligence (i.e., using data-mining techniques to uncover Knowledge in Databases (KDD)). Ghent University has been offering these core courses since 1999 as part of the Master of Science in Marketing Analysis. Our graduates all gained important positions in large and medium-sized companies around the world (from Brussels over London & Toronto to Singapore, Seoul and Shanghai). Please visit our weblog for more information.

Our USP (unique selling proposition) is teaching students aspects from four disciplines: 1. Optimization, 2. Statistics and Data Mining, 3. IT (databases), and 4. Domain knowledge (e.g. Marketing, Finance or Business in general) as shown in the figure below. What makes our master program unique is the fusion of the methodological/technical aspects (IT, statistics, data mining & optimization) with the business knowledge and insights. This clearly differentiates our graduates from e.g. general MBA programs as well as master in statistics programs.

The official study guide of Ghent University contains detailed information about the different courses.